Production and sale of active shampoo for sponge washing cars by hand. Altur has formulated several products to meet the needs of various markets. Self-polishing shampoos, shampoos with high gloss polymers and shampoos with wax are all available. The scented formulas render the use of these products more pleasurable, without ever being intrusive. In the case of very dirty cars, a pre-wash with an alkaline detergent is advisable to remove soil dirt before sponging.