Recognising and appreciating beauty and committing to preserve it in the best possible way, which often is also the most innovative...
taking care of the whole and the details, for elegant and impeccable results.

There was a man, Aldo Turcatel, with a passion that ran through his veins: cars, racing, the roar of engines. It was 1975, and Aldo knew that behind every powerful engine, behind every gleaming bodywork, there was a world of care and maintenance. A world that required special products, capable of enhancing beauty and performance.

Thus, from a passion, a company was born. Altur. A company that didn't just clean, but wanted to enhance perfection. From engines to bodywork, from large work machines to agile motorcycles, from boats that sail the sea to the most demanding industrial environments, Altur brought its care, its dedication, its passion.

Three generations later, Aldo's passion continues to live. His children, his grandchildren, have taken up the torch, carrying on his vision. They have transformed a small workshop into a leading company, without ever forgetting their roots, the love for engines, the pursuit of perfection.

Altur is more than a detergent company. It's a family story, of passion, of excellence. A story that is renewed every day, with every product we create, with every customer we serve. Because for us, cleaning is not just a job. It's an art, a passion, a story that continues.

A range of high-quality products for your car wash, your business or simply for your car. As a professional team would do, Altur’s products take care of every single part of your car and equipment in the best possible way, with no exception.

Production and sale of a wide and comprehensive range of professional products to clean and maintain vehicles: from the engine to the dashboard, from the bodywork to the wheels. Altur products have a wide range of uses, from cars, trucks, motorbikes, boats, industrial vehicles and machinery, down to car washes, workshops and industrial facilities.